Music — Rachel Knobloch

Lostboycrow

Creative Direction • Design

VALLEYHEART

Release campaign for Lostboycrow’s full-length album Valleyeart, centered around his home in Los Angeles, California. 360 release assets included CD and vinyl packaging, merch, single and album art, social skins, music video titles, an Instagram filter, and more.

INDIE POP

Merchandise for Lostboycrow’s latest North American Indie Pop Tour. The visuals center around the viewmaster and balloon motifs that are present throughout the full album campaign.

Asking for a Friend

Art Direction • Design
—

Collateral for Asking for a Friend’s holiday releases, encapsulating the 70s sound and vibe of the band.

flor

Art Direction • 3D Motion Design • Production Design
—

A selection of motion works, each for a different era of Flor including 3D modeling and motion design, rotoscope animation, and production design on-site to build a color story.

MisterWives

Visual Design
—

Visual design for the CD and vinyl print pacakges of MisterWives’ Superbloom release including photographs by Matty Vogel and art direction inspired by the band’s love for iridescence. Speaking of which, also featured is the tour poster for their Let The Light In Tour following the same creative theme.

SHAED

Art Direction • Design • Photography
—

A number of creative projects completed for SHAED, especially leading up to their release of their debut album Melt. Included here are select images of single and album artworks, CD and vinyl print packages, tour posters, merch, and BTS photography from the set of the Trampoline music video.

Zedd

Art Direction • Design
—

Two things here: 1. the Tesla Model Z announcement post as an April Fool’s joke across all of Zedd’s social platforms and 2. the poster for his 2021 end of year run of shows.

1990nowhere

Art Direction • Design
—
Collection of single artworks for cascading releases including accompanying merch.

Lyric Videos

Art Direction • 2D Motion Design
—

A blast from the past; sampled here are a few kinetic typography lyric videos, each in line with the creative from the artist’s albums or visuals that they were currently producing.

Bloomer Records / day—four mgmt

Art Direction • Visual Design
—

A non-traditional approach to web design for a record label and music management company, two sibling businesses based in Amsterdam. No frills, but unique in design, these small but mighty websites carry lots of creativity.