Brand — Rachel Knobloch

Tonal x LeBron James
Art Direction • Styling
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In the span of four days, we successfully concepted, pitched, and production-planned a series of personality-rich videos starring LeBron James to showcase the magic of Tonal. The final production included nine short and two 15/30s social-first videos along with a variety of stills used throughout the campaign.

Tonal x Michelle Wie West
Art Direction

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For the launch of Tonal Golf, we produced this 30 second spot to illustrate the parallels of workouts on trainer and movements on the course. Built by Hornet, VFX played a key role in demonstrating key movements. Additionally, stills were captured to support digital and print assets across all channels of the campaign.

Tonal Photography
Art Direction • Styling
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In need of new imagery, a fresh series of photographs were produced for Tonal’s fall campaigns, complete with 10+ on-trainer moves, 5 models, and 4 different home looks.

Verizon x Google / Disney
Art Direction
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In partnership with Disney+, Google Play, and Discovery+, we developed 3D motion renders of “digital unboxings” to highlight the features of Verizon’s entertainment bundles.

Equinox
Art Direction • Visual Design
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As Equinox continued to undergo a brand evolution, we revamped a number of existing day-to-day platforms including email, paid, social, and more. This also included a partnership with American Express.

Deep Cuts
Creative Direction • Visual Design
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Deep Cuts is a music school founded by Amber Horsburgh with the mission of bringing intel from her time at record labels to unsigned artists who are just beginning. The vision for the brand establishes a level of self-expression that’s often found in the music industry, feeling fun, playful, and free.

ZGH
Creative Direction • Visual Design
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New to Zürich, the Center for Gastroenterology and Hepatology was looking for a clean, sophisticated, and representative brand. Development for this project included branding, logo design, business cards, medical illustrations, flyers, wall decals, and more which can be seen across all aspects of the pract

Thinkful, A Chegg Service
Creative / Art Direction • Visual Design
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Acquired by Chegg in October of 2019, Thinkful underwent a rebrand. Leading this project with extensive experience in the company, the new vision focused on showcasing education, understanding the consumer, and brought clarity to the brand’s identity under its new parent business.

Thinkful
Visual Design
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Visual designs for the first iteration of Thinkful’s brand, lead by Darren Laiben. Often with very little budget, we continued to evolve and develop the creative as the company grew rapidly and we sustained creative assets across the entire business.

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